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Every Small Business Needs Content Marketing

September 14,2017

 Continuously clamoring to grab the attention of prospective clients, small businesses are competing with a lot of noise. Consumers are cutting through the clutter by fast-forwarding television shows, subscribing to ad-free digital radio, connecting ad-blockers to browse their favorite websites with no disturbance and customizing what’s in their social media feeds.

 If you don't want to risk being skipped over or ignored, clever digital marketers must craft information that their target audience wants to see. When small businesses interact with their customers by providing knowledge instead of offering a sales pitch, the buyer will listen. The message and the brand are no longer an interruption, but a valued information provider.


 There’s a name for this smart tactic, content marketing. Content marketing means consistently producing and sharing information that is not only valuable but applicable to those people within a small business’s target audience. The end goal is for your content to attract consumers to do business with your company.

So what happens when you aren't a writer? Whether you sell gizmos, fix cars or build homes, content marketing for your business can help you attract and keep customers.

Content mint can create your ideal content, email us today to get started. 


Here are some key ways content marketing drives results for small businesses.


1. Builds brand awareness.

Consistency is king when it comes to a successful content marketing strategy. To do so, you must be publishing fresh content at a regularly to create as many chances for a target market to see the company’s name. Your brand becomes familiar to them, and you’ll be top-of-mind the next time they need your services.


2. Creates an identity as a trusted specialist.

If there are ten in a city, but only one provides helpful information that teaches the community about plumbing maintenance, difficulties, options and changes, that brand will stand out as the expert. By doing this, a brand is displaying its expertise, so prospective clients do not need to question or investigate its know-how. Since this small business is helping customers for free, it will also earn a reputation for being trustworthy.


3. Pushes your client to take action.

It's natural for consumers who need to spend money or make time for a service hesitate. However, once a client has his or her questions answered or hears a story that he or she can relate to, that person may finally be moved to make a purchase or book an appointment. Producing content that raises awareness, allows the consumer to evaluate and purchase, often results in more sales.


4. Sharable content ushers people through the door.

Producing a steady stream of fresh information on a multitude of topics opens several roads to drive traffic to a website, such as a search, social media, traditional media and much more. Ultimately this will bring phone calls, requests or foot traffic. Marketing tactics already in place, like pay-per-click advertising, digital banner ads, public relations endeavors, social media accounts and search engine optimization produce better results when there is content to promote.


These applications need something to discuss and link to. Give people a reason to click by promoting new and relevant topics. Want to interest a broader audience and encourage repeat visitors, cover unique or seasonal topics. Posting new content will boost ranking in search results, giving your business at a better chance at potential customers before one of your competitors.


5. Maintain a fresh website.

Most consumers today use the web to find the information they need to make everyday decisions. This means a website will be the customer’s first impression of that business. A stagnant, stale website is less attractive and may seem less professional than one with current content that changes frequently. Consumers on the fence researching their options might look at a website, and social media feed more than once. When they return seeing something new and relevant makes for a better user experience and proves that the brand is a professional organization. 

Online Marketing solutions

Every Small Business Needs Content Marketing

October 24, 2017

 Word of mouth referrals has been a big source of revenue for business owners for years. You see it everywhere "Send your referrals to me!"  or "Referrals are my business." You get the point. But in an age where our networks are literally worldwide, referrals have greater weight. If you aren't using social media for your business, these statistics from dreamgrow may change your mind. Or maybe you know that you need an online presence but are just too busy running your business, I get it, and I'm here to help. Let's start a conversation.   

Social Media Stats 2017 

1. Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa).

2. 71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador)

3. 2.56 billion global mobile social media users, equaling 34% penetration; globally with 1 million new active mobile social users added every day (Source: We Are Social).

4. 96% of the people that discuss brands online do not follow those brands’ owned profiles. (Source: Brandwatch)

5. Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)

Facebook 

6. In 2015 Facebook influenced 52 percent of consumers’ online and offline purchases, up from 36 percent in 2014. (Source: The Drum)

7. There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook). 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes)

8. There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (Source: ReelSEO

9. Only 20% of Facebook posts generate an emotional response while no ads did. (Source: AdEspresso

10. The best time to post on Facebook is 3:00 p.m. on Wednesday. Other optimal times include 12:00–1:00 p.m. on Saturdays and Sundays and 1:00–4:00 p.m. on Thursdays and Fridays.  (Source: HubSpot)

Twitter 

11. Link clicks account for 92% of all user interaction with tweets. (Source: HubSpot)

12. 78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium)

13. There is a total of 1.3 billion accounts, but only 328 million are active. (Source: Business Insider)

14. Latest study by Locowise found that adding hashtags did not affect engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags. (Source: Adweek)

Instagram 

15. Top brands on Instagram see a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite

16. Media brands are the most active whereas business services, financial services, and fast moving consumer goods have the lowest percentage of brands represented on Instagram. (Source: Simply Measured)

17. 90% of Instagram users are younger than 35 (Source: ScienceDaily)

18. Products were the top content types for the top 200 global brands regarding engagement, at 60% in 2015 beating lifestyle category by over 20%. (Source: Hootsuite)

19. Posts tagged with another user (56%) or location (79%) have significantly higher engagement rates (Source: Simply Measured)

Youtube

20. There are 1.5 billion logged-in Youtube monthly active users visiting the website at least once a month. (Source: Youtube official blog)

21. In 2015 YouTube posted the figure of 40 billion all-time views for branded content. (Source: ReelSEO)

Copywriting Solutions

So Long 2017, Hello New Opportunities 

December 30, 2017

 As we say goodbye to the wild year that was 2017, many of us are left feeling that we need to do more in 2018. Whether it is for your business or personal, starting fresh is important.   In these last couple of days of 2017, think about what you want to accomplish in 2018. No not resolutions, but goals.  Start small, write down three things you would like to achieve in 2018.  Next, write down the first step you must take for each goal.  Lastly, pick a day on your calendar to take action for your first goal.

  For example, one of mine is to add ten new clients to my roster. The first step I have to take is to reach out to prospects. On my calendar, I have chosen January 15th to introduce myself to them.  I picked the 15th because it is the day after my birthday and gives people time to get back into work mode after the holidays.  

 Remember, baby steps count when working towards a goal.  Cheers to a fantastic 2018!

Looking for a writer? Check me out on Fiverr!

Copywriting Solutions

Small Business and Social Media

January 17, 2018

As a small business owner, one of your biggest and best tools to reach your target audience is social media.  While you can find varying opinions on which platform is best, the truth is that you should have a profile on at least one of them.  Facebook tends to be the easiest to get started on because most of us have a personal profile meaning you already have an audience for your business page.  

Okay, so maybe you have a personal page but not the first clue on how to run a business page. The good news is, you don't have to.  You can hire a freelancer to run your social media, everything from creating the content for you to post or managing your profile.  

Hiring a freelancer can be a budget-friendly way to hire a social media manager to get your profiles up and off the ground or offer long-term talent solutions.  

Need an experienced Social Media Manager? Check me out on  Fiverr!

Copywriting Solutions

How Often Should I be Posting on My Business Blog? 

February 1, 2018

 When it comes to posting content on your business blog, so many questions can arise. There can be much confusion on how many blogs should be published monthly.  

The thing about blogs is that they can double your leads every month, you just have to create the content and post it. Blogs help attract new visitors to your site and convert them into leads.  Each time you publish an original post, you are creating an opportunity to be found by search engines,  get shares on social media, increase new interactions with your business and even linked by other sites.  


More blog posts published = More traffic on your websites. 

 Research has shown companies that published more than 16 blog posts per month saw almost 4x more traffic than their counterparts publishing less than a four a month.  

The even better news is that small companies with ten or fewer employees received the most benefit from increased blogging.  

By publishing at least ten times per month, small businesses generated almost twice as many leads as those who published 6-10 blog posts per month. 


 Bottom line, post fresh content often and you will see an increase in leads. Don't have the time to create content for four blogs a week? I have you covered.  I love learning about new businesses and helping them reach their ideal clients by creating unique content.

 

 Check out my available Fiverr Gigs here. 

Copywriting Solutions

Writing Services for Insurance Professionals 

May 15, 2018 

 As a busy insurance agency, your top priority is taking care of your current clients and prospecting for new. The idea of finding the time in a day to write a blog or newsletter may seem like an impossible task.  Your time is already stretched thin, and you aren't sure you have someone on staff that could write or has time either, but you want someone who understands insurance.  What to do?


Luckily for you, I have many years experience in the insurance industry. I have worked on the retail side as a personal lines agent and on the company side as a surplus lines underwriter.  I guess you could say I've played all sides of the game. 


I currently maintain my Texas P&C and Life/Health licenses as well my CISR designation with The National Alliance.  I look forward to working with you and your agency to connect with your clients and educate them on the importance of insurance. I can create blog content, newsletters or an email series. I will work with you to get to know your agency, so I can craft content that speaks to your ideal client. 


We can work together on per project or per hour basis. Let's chat today!  Email me @ [email protected] to get started!

 


Copywriting Solutions

Tasks You Can Outsource to a Freelance Writer, Like Me

June 7, 2018 

As a freelance writer, I enjoy helping business owners keep their blogs current and filled with relative content. But that's not all I can help with.

Are you an insurance agency owner that needs training manuals for your staff that need to be written? I can help with that. I have a ton of insurance experience and can create helpful guides for your team to use when they get stuck or when you are onboarding new employees.

Are you a business owner that needs help with an email campaign? Let me create a series of emails that invite your ideal client to take a look at what you can offer them. Together we can show them you are the expert they have been looking for.


And that's just the tip of the iceberg. I can help with bios, business summaries, course outlines, presentations and more! Choose from one of my existing offers or let me create a customized proposal for your specific needs.


 Visit  https://www.fiverr.com/sarahware17  to start simplifying your life!